AB InBev and Deliveroo launch ‘The Beer Store’


AB InBev, the world’s largest brewer with a 25 percent global market share, and Deliveroo, the premium restaurant delivery service, have teamed up to create ‘The Beer Store’.

Deliveroo will aim to deliver chilled beer to your doorstep in central London within 15 minutes (certain areas apply but Marylebone is one of them) which will run throughout December.

To emphasise the importance of beer over the Christmas period, AB InBev revealed that:

  • Half of Brits (50%) are planning to serve beer to their guests on Christmas Day
  • Three-quarters (76%) are planning to serve beer at some point over the festive period

In addition, Will Shu, co-founder and CEO of Deliveroo, says: “We’ve seen incredible demand for top-quality food delivered to homes and offices, and think beer is a natural extension of our service. With the rise in popularity of online beer sales this Christmas, we feel this is the perfect time to launch this new project.”

To place your Christmas beer orders from ‘The Beer Store’, go to https://deliveroo.co.uk and visit The Beer Store.

*‘The Beer Store is open daily between 4pm and 10pm and available to over 18s only and in certain London locations**


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Digital Marketing Executive at 93digital & Marylebone Online.