Nordic Bakery, the Scandinavian style premium coffee shop chain, is bringing together two great traditions – fika and cake, to encourage busy people to take time out from their hectic schedules to enjoy a coffee break, fika style.
During the week of 4-10 April 2016, Londoners will be able to purchase a limited edition fika box of seven different cakes, costing £15.00. The cake selection represents some of Scandinavia’s classic favourites and all seven cakes are ready to buy and take away (or enjoy in the café) for a Scandinavian style #fikaparty.
Fika is a social activity that involves pausing for coffee (and a sweet treat) with friends or work colleagues. The custom originates in Sweden and is part of everyday life throughout Nordic countries where people take a break from work to relax and chat. The concept is gaining widespread interest in other cities, such as London, as an antidote to hectic lifestyles.
7 facts about Fika
- The word fika is said to derive from the Swedish word for coffee ‘kaffe’ spelt in reverse.
- Fika is something Nordics do together every day and it can explain why coffee has been woven into the fabric of Scandinavian culture.
- The custom is less about grabbing an on-the-go caffeine drink and more about scheduling pauses into the day.
- Many Scandinavian offices have a special ‘fika’ room – a place where people can escape their desk or workplace to sit down and enjoy a coffee and cake.
- Such organisations make it compulsory for staff to take a fikapaus or fikarast at work. People often take two fikapauses in the day, anytime between 9am and 3pm.
- It is obligatory to offer something sweet to accompany the coffee – almost always a cake, bun or biscuit.
- For bigger social gatherings, the expectation was that the host should offer a selection of different treats as is reflected by the name of one of Sweden’s classic cookbooks – Sju Sorters Kakor (Seven Kinds of Cakes).