Nordic Bakery lauches Fika cake selection

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Nordic Bakery, the Scandinavian style premium coffee shop chain, is bringing together two great traditions – fika and cake, to encourage busy people to take time out from their hectic schedules to enjoy a coffee break, fika style.

During the week of 4-10 April 2016, Londoners will be able to purchase a limited edition fika box of seven different cakes, costing £15.00. The cake selection represents some of Scandinavia’s classic favourites and all seven cakes are ready to buy and take away (or enjoy in the café) for a Scandinavian style #fikaparty.

Fika is a social activity that involves pausing for coffee (and a sweet treat) with friends or work colleagues. The custom originates in Sweden and is part of everyday life throughout Nordic countries where people take a break from work to relax and chat. The concept is gaining widespread interest in other cities, such as London, as an antidote to hectic lifestyles.

7 facts about Fika

  1. The word fika is said to derive from the Swedish word for coffee ‘kaffe’ spelt in reverse.
  2. Fika is something Nordics do together every day and it can explain why coffee has been woven into the fabric of Scandinavian culture.
  3. The custom is less about grabbing an on-the-go caffeine drink and more about scheduling pauses into the day.
  4. Many Scandinavian offices have a special ‘fika’ room – a place where people can escape their desk or workplace to sit down and enjoy a coffee and cake.
  5. Such organisations make it compulsory for staff to take a fikapaus or fikarast at work. People often take two fikapauses in the day, anytime between 9am and 3pm.
  6. It is obligatory to offer something sweet to accompany the coffee – almost always a cake, bun or biscuit.
  7. For bigger social gatherings, the expectation was that the host should offer a selection of different treats as is reflected by the name of one of Sweden’s classic cookbooks – Sju Sorters Kakor (Seven Kinds of Cakes).

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Alex is the founder of digital agency 93digital, the publisher of Marylebone Online.