Luxury brand PRISM has opened its first flagship store on Marylebone’s Chiltern Street.
The brand that is focused on luxury swimwear and eyewear was founded by ex-style editor Anna Laub in 2009. It is the first time that the whole collection will be brought together in one place. The store design was put together by Laub, alongside designer Robert Storey and architect Richard Bennett with a focus on tropical minimalism.
“I am really excited about having a space to show my total vision of PRISM, where all of the products that I design together each season can be displayed as one. Where we have the opportunity to engage directly with our customers and can bring a little bit of sunshine and sense of travel to the heart of London.”
To find out more visit the PRISM website.