Santa’s Little Helpers Arrive in Marylebone

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Businesses across Marylebone have been acting as Santa’s little helpers for the area’s ill and deprived children by donating Christmas toys to local kids in need.

An area-wide Toy Appeal orchestrated by The Baker Street Quarter Partnership’s (BakerStreetQ) Smarter Giving project has resulted in over 432 toys being collected for 5 local children’s charities and groups.

The cross-company appeal has led to employees from 46 businesses adopting a nearby children’s cause and donating an extra special gift for a child. The Premier League, Publicis, Sandaire, Radisson Blu – The Portman and The University of Westminster are amongst many big helpers who throughout December have been holding workplace collection points for staff to donate a toy for kids between ages 1 – 14 years.

The toys were collected in support of the COSMIC Ward at St Mary’s Hospital, Portman Early Childhood Centre, Newpin Family Centre, IMPs and Fisherton Pre School.

Baker Street Quarter Partnership’s Member Events Manager, Dina Patel welcomed the generosity “Being able to give our business members a way to support local charities at Christmas has been rewarding for everyone involved and we will be doing it again in 2016”.


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Alex is the founder of digital agency 93digital, the publisher of Marylebone Online.